What I did:
Brand & Creative Strategy
Visual Identity
Systems Usage Guide
Marketing Collateral
Digital Ads
OOH
Schematics
Smarter Systems, Sharper Style.
This project focused on revitalizing marketing efforts for retail branches and school kiosk environments while ensuring a scalable, future-proof approach. Through a comprehensive analysis of existing strategies and collateral, I identified opportunities for improvement and developed modern, adaptable templates for both evergreen and promotional materials
Systems
Usage Guide
The systems usage guide is cheat sheet for success, helping teams crush goals like consistent adaptability and foolproof file management. The result? A system that’s not just efficient but ready to grow, scale, and keep looking sharp for years to come.
Role: Creative Director, Designer
Agency: Muse