Modernized for growth.

Howard Medical had a legacy of success but needed a brand and digital presence that matched its leadership and commitment to customer service. As they grew under second-generation leadership, I led a brand transformation to redefine their place in the market. Alongside the refreshed visual identity, I redesigned HowardMedical.com into a user-friendly hub where clients can easily browse the catalog, place orders, and manage inventory, supporting a seamless customer experience.