What I did:
Visual Identity
Stationery
Brand Guidelines
Website UI/UX & Design
Print Design (Catalog & Marketing)
OOH
Signage
Modernized for growth.
Howard Medical had a legacy of success but needed a brand and digital presence that matched its leadership and commitment to customer service. As they grew under second-generation leadership, I led a brand transformation to redefine their place in the market. Alongside the refreshed visual identity, I redesigned HowardMedical.com into a user-friendly hub where clients can easily browse the catalog, place orders, and manage inventory, supporting a seamless customer experience.
Brand Style Guide
The systems usage guide is cheat sheet for success, helping teams crush goals like consistent adaptability and foolproof file management. The result? A system that’s not just efficient but ready to grow, scale, and keep looking sharp for years to come.
Role: Creative Director, Designer
Agency: Muse