What I did:
Brand & Creative Strategy
Photography Direction
Visual Identity
Graphic Design
Website Design
Brand World
Brand Guidelines
Packaging
Production
POS & Retail Marketing
Turning over a new leaf.
The Fruit Growers Marketing Association (FGMA) rebranded to reflect its evolution as a growing family farm cooperative. I built a new visual identity and designed a new website, FreshForwardFarms.com, to showcase farmers’ stories and product offerings and strengthen retail partnerships. The rebrand has driven growth, social engagement and expanded confidence for future success.
Moodboard & Naming Process
Handdrawn Brand Pattern
Role: Creative Director
Agency: Muse
Photography & Videography: Left of Center Photography