Turning Over a New Leaf.

The Fruit Growers Marketing Association (FGMA) rebranded to reflect its evolution as a growing family farm cooperative. Transitioning from dual identities—FGMA for members and Ohio Apples for consumers—the organization adopted the name “Fresh Forward,” symbolizing superior produce and collective progress. The tagline, “Harvested from the Great Lakes,” highlights regional pride and future expansion. The new website, FreshForwardFarms.com, showcases farmers’ stories and product offerings, strengthening retail partnerships. The rebrand has driven growth, social engagement, and expanded confidence for future success.