What I did:

Package Design
Photography Direction
Visual Identity
Production
Promotional Kit
Custom Font

Bold design for better dairy.

I worked to enhance fairlife brand awareness, introduce new products, and spotlight key product benefits on shelf. As a trailblazer breaking category norms, fairlife shines with its dedication to high-quality ingredients, clear nutritional advantages, and bold innovation.

Nutrition Plan

From directing photoshoots and crafting packaging design to overseeing production and store displays, I spearheaded the design of the revolutionary sub-brand, fairlife Nutrition Plan®.

Nutrition Plan® has become a global success in the dairy beverage category, celebrated for its innovative approach to nutrition and versatility, with fans finding creative ways to incorporate it into their routines.

Smart Snacks

fairlife Smart Snacks—a protein-packed milkshake made with oats, honey, and ultra-filtered milk—needed a launch strategy to highlight its unique benefits.

I crafted a brand presence that resonated with health-conscious consumers through enticing packaging.