Infusing an iconic brand with refreshing flavors and fresh design.

The challenge was to develop an exciting & new line of LaCroix flavors (Cúrate) that stood apart from regular baseline LaCroix while maintaining consumer trust. A sleek new look in a slim 8 pack provides a premium quality to the brand. Point of sale and packaging elements resonated as colorful and catchy to consumers, drawing attention to these exciting new SKUs. There was an almost unheard-of 100% sell in from the beginning, with almost NO cannibalism of the regular baseline La Croix Sparkling water.