
What I did:
Brand & Creative Strategy
Visual Identity
Graphic Design
Website Design
Brand World & Merch
Signage
Brand Guidelines
Proof that hard times rise.
Boom’s Pizza was created in the wake of the COVID-19 pandemic, transforming challenges into an opportunity to craft a bold new pizza brand centered on exceptional food and a welcoming experience.
The visual identity blends retro charm with modern energy, featuring high-contrast colors, a hand-lettered logo, and playful illustrations that reflect its unique, community-focused values. Strategic typography ties it all together, creating a brand that feels both nostalgic and fresh.
Role: Creative Director, Designer
Agency: Muse
Commercial Design: Richardson Design
Photography: Bill Delfs